New cycling scheme opens in Kensington and Chelsea

New cycling scheme opens in Kensington and Chelsea


Residents can get their New Year resolutions to get fitter off to a good start by starting cycling and taking advantage of an innovative new cycle scheme in Kensington and Chelsea.

‘Hire to Buyer’ helps people take up cycling affordably, by offering them a brand new bike and accessories, plus at least one session with a qualified cycling instructor, for just £20 per month.

Cllr Gerard Hargreaves, Lead Member for Transport, said: “Many people will have a New Year resolution to get fitter, to save money, or maybe even to reduce their carbon footprint.

“People can kick start all three by taking up cycling through the Council’s new ‘Hire to Buyer’ scheme.

“Anyone considering cycling but worried about riding on London’s roads, or put off by the cost of a new bike, may find ‘Hire to Buyer’ a perfect fit.

“Residents who sign up to the scheme hire the brand new bike for up to £20 per month and continue the monthly payments until they either decide to return it or the value of the bike has been paid off and it becomes their own.

“Residents taking part also receive a full cycle skills training package as part of the scheme, free of charge and tailored to the rider’s ability. A personal cycle training instructor will support the rider and create a bespoke program to help them overcome any difficulties and enjoy cycling with confidence.

“Kensington and Chelsea was the first Council in the country to launch this scheme, which is being delivered in partnership with Peddle My Wheels. Having more residents cycling is a great way for people to live healthier lifestyles while reducing traffic congestion and air pollution.”

Cat, who joined the scheme in November said: “I signed up to the scheme as an affordable alternative to buying a bike.

“Choosing the type of bike to suit my needs and the correct size was very easy using the website.

“I’d recommend the scheme to anybody – it’s so much cheaper than tube travel!”

For Anthony, the scheme provided a way back into cycling: “I heard about Peddle My Wheels and it seemed like a really simple and low commitment way to get back into cycling.

“The process was really simple and they organised everything including insurance, delivery, a bike lock and even a free cycle skills lesson.”


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