Fatality at Prudential RideLondon


In a sad black mark for this year’s otherwise highly successful Prudential RideLondon, it has been announced that one of the participants died in the course of the competition. Kris Cook, aged 36, collapsed at Newlands Corner from a sudden cardiac arrest and, although prompt medical attention was provided by event doctors on the scene, his death was later confirmed after further attempts to revive him at hospital. Kris was part of a group of 12 riders raising money for Woking Hospice. His mother said that he had died doing something he loved and welcomed donations in Kris’s memory to his Woking Hospice fundraising page on Just Giving. At the time of writing, donations have exceeded nearly 700% of Mr Cook’s stated target.  The exact cause of death will be established with a post mortem.


With the exception of this tragic event, the weekend festival of cycling had progressed without a hitch. As the award-winning weekend came to a close, Mayor of London Boris Johnson described the 2014 Prudential RideLondon festival as “a fantastic advert for cycling in the city”. A year ago Johnson was one of more than 16,000 finishers in the first Prudential RideLondon-Surrey 100, and on July 10th more than 20,000 amateur riders completed the sportive after 60,000 cyclists had poured onto the closed roads of central London on Saturday for the Prudential RideLondon FreeCycle.


On July 9th, Italy’s Giorgia Bronzini produced a sprint finish of to beat world and Olympic road race champion Marianne Vos in the Prudential RideLondon Grand Prix, ending tge first day that had started with a Guinness World Record for the Prudential RideLondon Bike Bell Orchestra and 639 bell ringers.  In the afternoon, Andrei Burton and his team of world-class trials bike riders stunned the crowds with seven stunt bike world records at the Festival Zone in Green Park.


Before the news of Mr Cook’s death broke, Event director Hugh Brasher had hailed the event as “a fabulous celebration of cycling”.

“We are delighted to have built on the success of last year’s inaugural event by putting cycling and cyclists well and truly in the spotlight once again,” said Brasher. “Having won seven awards in year one, we had set the benchmark high. From the moment our orchestra, accompanied by more than 600 cyclists, broke a Guinness World Record to the finale this evening, with a British one-two in the best one-day Classic ever staged in the UK, this event has without doubt underlined its claim to be the greatest cycling festival in the world.”


The ballot for next year’s Prudential RideLondon-Surrey 100 opens online on Monday 18 August 2014.

Next year’s Prudential RideLondon festival will be held on the weekend of Saturday 1 and Sunday 2 August 2015.


Prudential RideLondon have gone on record offering their “sincere condolences” to the family and friends of Mr Cook

For those who would like to donate to his Just Giving page, it can be found here:  https://www.justgiving.com/Kris-Cook



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